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CRM and customer communication

Turning every transaction into a relationship that lasts

CRM, newsletters, email and SMS, plus a WhatsApp AI assistant when you need it, in a single service: to bring regular customers back, reactivate a contact list gone quiet or build a new one.

Get in touch, no commitment Explore the 6 services

Write to us for any information: we reply within one working day.

The problem

Customer knowledge lives in people's heads

Many businesses know their customers by heart: their preferences, their habits, the small things that matter. But that knowledge lives in people's heads, not in a structured system. A shift changes, a member of staff moves on, and the information is gone.

Meanwhile, the digital tools on offer often pull in the opposite direction: mass newsletters, standardised messages, identical communications for everyone. The result is communication that devalues the customer relationship instead of strengthening it.

Do any of these sound familiar?

  • A loyal customer can stop coming for months, and without a tool to flag it, it is easy not to notice in time.
  • Communications, where they exist, are the same for everyone — the same message for someone who has just discovered the shop and for someone who spends thousands a year.
  • A customer's preferences often live in the memory of one member of staff, not in a profile the whole team can consult.
  • Without a system that tracks it, it is hard to know with any certainty how many of your customers came back at least a second time.

What we do

Six integrated services that work together

Moss is a complete CRM and customer communication service, for anyone with regular customers to bring back, a contact list gone quiet to reactivate or a customer base to build: boutiques, salons, restaurants, jewellers and any business where the customer relationship matters.

We cover the whole journey, from the CRM that organises customer data to the automated assistance that replies in real time: six integrated services that work together.

Underpinning it all is a QR code dedicated to your business, which customers use to sign up on their own.

01

Customer data organised and segmented

02

A steady editorial presence

03

Messages sent at the right moment

04

Every month, who to call back

05

Advertising aimed at people who know you

06

Immediate replies on WhatsApp

The services

From customer data to the everyday relationship

VIP NEW INACTIVE
01

Smart CRM & Segmentation

What it is
Unified customer profiles with purchases, preferences, contact details and history, gathered in one place through a dedicated QR code, sign-up forms on your site and a landing page.
How it works
Customers are automatically sorted into clusters — VIP, New, Inactive — based on purchasing behaviour, so every message is targeted and never generic.
Problem solved
It replaces informal customer knowledge with structured data the whole team can consult.

See it in the plans

NEWSLETTER
02

Newsletter

What it is
A regular editorial piece, written, designed and sent by us: news, new arrivals, the seasons, the story of your business.
How it works
It goes out on a regular, recognisable schedule and keeps the brand present over time. The newsletter tells a story: the same one, for every customer.
Problem solved
It keeps the relationship going even when customers are not coming in, without you having to write or design anything.

See it in the plans

03

Email & SMS

What it is
Automated welcome and birthday emails for each individual customer, and SMS campaigns aimed at a chosen group, such as the VIPs or those who have not been back for a while.
How it works
The emails go out on their own, based on CRM data. We prepare the SMS: copy, recipients and sending. If the newsletter tells a story, these messages recognise the person.
Problem solved
Each customer gets the right message at the right moment, instead of the same communication as everyone else.

See it in the plans

CALL CALL CALL
04

Customers-to-call-back report

What it is
Every month you receive the list of customers to call back, prepared by us from your CRM data.
How it works
It highlights who deserves a personal call, for example those who have not been back for longer than usual, so you always know where to start.
Problem solved
It turns data into concrete action: nothing to analyse, just the people to call.

See it in the plans

SPONSORED
05

Meta & Google Ads audiences

What it is
Syncing your customer segments with Meta and Google Ads audiences.
How it works
CRM lists, for example VIPs or inactive customers, become audiences ready for campaigns and stay in line with your data.
Problem solved
Advertising reaches people who already know you, instead of a generic audience.

See it in the plans

06

WhatsApp AI Concierge

What it is
A WhatsApp number dedicated to your business that answers customers around the clock, in your tone. It can be added to any plan.
How it works
It handles frequent questions and information about products and services, and when a person is needed it hands the conversation to you.
Problem solved
It removes waiting times and the feeling of being just a number, without adding to the staff's workload.

See the add-ons

How we work

Three stages, from analysis to launch

  1. Audit

    We analyse your customer data, the tools in use and your communication channels.

  2. Setup

    We configure the CRM, segmentation and automations around your business.

  3. Go-Live

    Full activation, with hands-on support through the first operational weeks.

If you already use a CRM, management software or an e-commerce platform, we can integrate with it rather than replace it. Feasibility is assessed during the audit.

Let's talk

The foundations of stronger customer relationships are already there. They just need a tool that makes them visible.

For any information, write to us: tell us about your business and we will work out together whether Moss is right for you.

  • A reply within one working day
  • No commitment, and no follow-ups if you decide not to go ahead
  • If it seems useful, we suggest a short call to get to know your business

Prefer to get in touch directly? Email us at info@ciaomoss.com or call +39 329 872 4483.

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